Logo for women's footwear brand ASTI shoes
A BOMBA DESIGN case study: an elegant logo for a women's shoe store – a needle and thread draw a high-heeled shoe, while a classic serif typeface gives the brand its style.
Women's footwear, shoe store
Logo, brand mark, visualization
2021
The task
Create a logo for the footwear brand ASTI shoes that instantly says women's shoes, looks delicate and premium, and is easy to recognize on shoe boxes, bags, signage and Instagram.
The solution
- The emblem in a circle is a needle and thread drawing a high-heeled shoe in one line – a symbol of craftsmanship, attention to detail and quality.
- A small heart stands for the love of shoes and care for customers.
- The name ASTI is set in a high-contrast serif, with SHOES placed between thin lines like a fashion label.
- Soft, light tones convey lightness, femininity and elegance.
The result
A clean, recognizable shoe store logo that works equally well on branded boxes and bags, tags, signage, the website and social media.
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