Logo for AVTOTREND — a monogram for an automotive brand

The task

Find the balance between minimalism and character. The logo has to work even when nobody thinks about design, and shape the brand’s image before the first contact with its products.

The solution

• The mark combines the letters A and T: the monogram unites the brand’s initials into a single sign.
• The geometric form conveys precision, while sharp shapes and dynamic lines evoke motion, speed, technology and modern automotive services.
• Black and gold enhance the premium perception, and concise typography keeps the logo recognisable on any medium.

Versatility

The logo looks equally good on a sign, a car, packaging, print and in digital. This versatility is what turns an identity into an investment rather than just nice graphics.

The result

A solution that outlasts trends because it is created not for today, but for years to come.