Logo for Ispirazione Italian sandwich café in the USA

About the client

Ispirazione is an Italian sandwich café in Florida, USA, serving sweet and savoury sandwiches on tigelle – round Italian mini breads – plus drinks. The format is a tasty quick bite.

The task

The fast-food market is crowded, so a new place needs its own identity that draws guests and sets it apart.

The solution

• A flower – a symbol of the Italian mini-bread sandwich – became the basis of the mark.
• Warm yellow tones subconsciously stimulate appetite.
• Script lettering and the slogan “Simplicity is a bliss” convey the mood of the place.

The result

A bright, recognisable emblem that looks great on the facade, the sign, packaging and social media.