Logo redesign for Nikki Toys toy store – a cat with a heart

About the client

Nikki Toys is a store of educational toys, children’s books and board games in Dnipro, Ukraine, with nationwide delivery.

The task

Redesign the logo without losing recognition – customers have known the store by its avatar for years. The old logo was a low-quality raster image, so a modern vector mark was needed.

The solution

• We kept the style: a cute cartoon cat holding a red heart with the store name.
• Redrew the mark in a modern style and in vector.
• Prepared two options – similar yet visually different – for the client to choose from.

The result

A crisp, refreshed logo that kept the store’s recognition and now looks sharp on the sign, packaging and social media.