Logo for PAUSA.13 coffee shop

About the client

PAUSA.13 is a coffee shop with the slogan “Your coffee pause”. The brief: something stylish, modern and atmospheric, without overload.

The solution

• The cup is the universal symbol of coffee, and the integrated number 13 makes the mark unique.
• Two lines on top form a pause symbol – subtle yet powerful meaning that makes the logo “smart”.
• A coffee bean at the base of the cup highlights the product.
• Simple geometric typography looks premium and will stay relevant for years.

The result

An easy-to-remember logo that works equally well on the sign, the glass door, packaging, to-go cups and Instagram, reads from afar and glows at night.