Logo for Royal Sushi — a premium sushi and poke brand

The task

The client came with a clear request: a logo that looks expensive, refined and instantly recognisable.

The solution

• We started from the feeling of premium service the brand wants to deliver — hence the colours, the texture and the elegant composition with sushi and chopsticks.
• Several options, tests and different forms — to find the balance between minimalism and a “royal” look.
• The identity works both on social media and on physical touchpoints.

The result

Royal Sushi is already actively using the new identity in its profile, menu and communication — the brand and the design reinforce each other.