A social network will crop your photo itself, but not always where you want. Which proportions a post, a story and a cover need and how to prepare several photos at once.

A phone photo is usually 3:4 or 16:9. An Instagram post, a story, a video cover or a product card on a website ask for something else. If you do not crop in advance, the platform does it for you – and may cut off the logo, the product or the caption.
The simplest approach is to crop the photo to the right format before posting: you see exactly what stays in the frame.
| Format | Proportions | Size, px |
|---|---|---|
| Portrait Instagram post | 4:5 | 1080 × 1350 |
| Square post, avatar, product | 1:1 | 1080 × 1080 |
| Stories, Reels, TikTok | 9:16 | 1080 × 1920 |
| YouTube video thumbnail | 16:9 | 1280 × 720 or 1920 × 1080 |
| Camera photo | 3:2 | as in the original |
| Presentation, older screens | 4:3 | as in the original |
Platform sizes and rules change from time to time. Before a large ad campaign, check the current requirements in the platform’s help pages. Avatar and page cover sizes are in a separate article: social media image sizes.
Photos are processed in your browser and are not sent anywhere.
The Instagram profile grid shows posts as portrait rectangles, so the edges of the frame may be partly hidden. Keep the logo, faces and product name closer to the centre – then the post looks good both in the feed and in the profile.
The tool fixes size and weight. What makes a brand recognisable in the feed is consistent colours, typefaces and style – when people know the post is yours before they read the name.
Start with a logo: the avatar, covers and post templates are all built on it.
Keep the original photos. You can always crop later, but you cannot bring back what was cut off.
A portrait post is 1080 × 1350 px (4:5), a square post is 1080 × 1080 px (1:1).
1080 × 1920 px, proportions 9:16. The same format works for Reels and TikTok.
Yes. Add all of them – each is cropped to the chosen format, and you can download them all as a ZIP.
From the centre. If the important part is near an edge, trim the photo in your gallery first.
Yes. Choose Custom size in pixels and enter the width and height.
No. Processing happens in your browser.
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