Social media profile picture and cover sizes: a cheat sheet for business
Networks show a circle but ask for a square – and everything in the corners disappears. Current sizes, how to fit a logo into a circle and what to put on the cover.
A profile picture is the smallest and most frequent image of your brand. People see it in the feed, in comments, in stories, in the chat list. If the logo is cropped by the circle or has turned into an unreadable blob, the brand loses recognition in every post.
Social networks show the profile picture in a circle but ask you to upload a square. Everything in the corners of the square disappears. Hence the main rule: the logo must fit inside the circle with room to spare.
- Upload a square of at least 1080 × 1080 px – the network scales it down itself and the quality is kept.
- The logo should take up 60–70 % of the width: the rest is margin that the circle crops.
- On a cover keep what matters in the centre: the edges are cropped on a phone.
ReferenceProfile picture and cover sizes
| Network | Profile picture | Cover |
|---|---|---|
| 320 × 320 (better 1080 × 1080) | – | |
| from 170 × 170 (better 720 × 720) | 851 × 315 (better 1640 × 624) | |
| YouTube | 800 × 800 | 2560 × 1440, safe area 1546 × 423 |
| Telegram | 512 × 512 | – |
| TikTok | from 200 × 200 (better 720 × 720) | – |
| LinkedIn, company page | 400 × 400 | 1128 × 191 |
| X (Twitter) | 400 × 400 | 1500 × 500 |
Networks change their requirements from time to time. If you upload a picture larger than required with the same proportions, it will still fit after an update – so make it with a margin.
How-toHow to make a profile picture from a logo: 3 steps
- Upload the logoOpen the Avatars and covers for social media tool and upload a PNG, JPG, WebP or SVG. The tool removes a white background itself.
- Choose the background and sizeWhite, black, the brand colour or your own. The preview shows how the picture will look in a circle.
- Download the archiveOne ZIP holds profile pictures and covers for every network.
DesignHow to fit a logo into a circle
A horizontal logo. Long lettering gets tiny inside a circle. Use the mark alone or stack the lettering in two lines.
A mark without lettering. The best option for a profile picture: the brand name is visible right next to it anyway, in the profile name.
Thin lines. In the feed a profile picture is about 40 pixels. A thin font and small details vanish at that size.
Background. White merges with the light theme, black with the dark one. A brand colour makes the profile stand out in both.
The same everywhere. One profile picture across all networks means recognition. A customer who saw you on Instagram should recognise you on Telegram at once.
CoverWhat to put on the cover
A cover is a free advertising banner at the top of the page. Use it to show what you do, not to repeat the logo that is already in the profile picture.
- One ideaWhat you do and for whom: “Flowers delivered in two hours”.
- Text in the centreOn a phone Facebook and YouTube crop the sides of the cover. Everything important goes in the middle third.
- Room for the profile pictureOn Facebook the profile picture covers the bottom left corner of the cover. Do not put text there.
- No small textPhone, address and opening hours belong in the profile description: on a cover they cannot be read.
MistakesWhy a profile picture is blurry or cropped
The source file is too small. A 200 × 200 px logo saved from a website is stretched and goes soft after upload. You need the original or a vector version.
The logo touches the edges. The square is filled completely and the circle crops the letters. Leave a margin.
JPG compression. “Dirt” appears around the letters. For logos on a plain background upload a PNG.
A screenshot instead of a file. A screenshot of a logo is always worse than the original. Ask the designer for a large PNG.
Cheat sheetSizes for posts, stories and video covers
| Format | Size | Ratio |
|---|---|---|
| Instagram post, vertical | 1080 × 1350 | 4:5 |
| Instagram post, square | 1080 × 1080 | 1:1 |
| Stories and Reels | 1080 × 1920 | 9:16 |
| Facebook link image | 1200 × 630 | 1.91:1 |
| YouTube video thumbnail | 1280 × 720 | 16:9 |
| LinkedIn post | 1200 × 627 | 1.91:1 |
In stories and Reels keep the top and bottom 250 pixels free: that is where the network draws the profile name, buttons and the reply field.
Beyond social mediaWhere else you need a profile picture with a logo
- Google Business ProfileThe logo in the Google Maps listing is shown in a circle – the same rules as for social media.
- MessengersWhatsApp Business, Viber and a Telegram channel. A customer sees the picture in the chat list every day.
- Marketplaces and listing sitesA shop logo next to every product adds trust.
- EmailA sender picture in emails sets your newsletter apart from spam.
HonestlyThe tool fits the sizes. Designing a profile is a designer’s job
The tool fits your logo into the right sizes and shows how it will look in a circle. The covers it makes are the simplest kind: a logo on a plain background.
A cover with your offer, post and story templates, and highlight icons in one style are what we design. And if the logo does not fit into a circle, we will make a social media version of it: logo design.
Check the profile picture on a phone, in the feed, not on the profile page: the small size is how it is seen most often.
FAQFAQ
What size is an Instagram profile picture?
Instagram shows it at 320 × 320 px, but it is better to upload 1080 × 1080: the picture will be sharper.
What size is a Facebook cover?
851 × 315 px, or 1640 × 624 for sharpness on large screens. On a phone the sides are cropped, so keep text in the centre.
What size is a YouTube banner?
2560 × 1440 px. Only the central 1546 × 423 px area is guaranteed to be visible on every device.
Why is my profile picture cropped?
The network shows it in a circle. Everything in the corners of the square disappears – the logo needs a free margin.
Can I use one profile picture everywhere?
Yes. A 1080 × 1080 px square suits all the main networks.
PNG or JPG for a profile picture?
For a logo on a plain background – PNG: the edges of the letters stay clean.
We will design a logo with versions for social media: a mark, horizontal and vertical layouts.
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