Logo for a startup: building a brand from scratch

At launch every dollar counts, and the logo is often made in a rush. But the first impression decides whether your first client, partner or investor trusts you. Here is how to build a strong brand without overspending.

Why a startup needs a professional logo

Trust. A young business with no history is judged by how it looks.
Investors and partners. A pitch deck with a strong brand is taken more seriously.
Scale. A logo made right won’t need replacing when the business grows.

Logo maker or designer

A logo maker gives a result in 5 minutes, but it’s a template thousands of companies already use. It’s hard to register as a trademark and doesn’t convey your product’s character. A custom logo costs more, but it’s an investment that works for years. More in 10 logo design mistakes.

What a startup logo should be

simple – works as an app icon, avatar and in a pitch deck;
flexible – horizontal and square versions;
unique – so you aren’t confused with competitors;
vector – for any size.

Price and how to save

At BOMBA DESIGN a startup logo starts from €80 / $85. If your vision isn’t fixed yet, the 3-concept package (€115) is the smarter choice – compare how many concepts to order.