Logo for Auto Wash Center Ukraine car wash chain – cleanliness as a mark

The task

Create an identity for a car wash chain that stands apart from competitors through quality and level of service.

The process

We started with research: who the target audience is, what makes the brand special and what the competitors look like. Then came sketching, where we explored shapes, pictograms and geometry.

The solution

• An abstract yet carefully considered mark associated with water, cleanliness and flow.
• Proportions that adapt to any medium – from a building sign to an Instagram avatar.
• Flexibility: the logo works in premium finishes (foil, 3D signage) and in digital.

The result

A brand people recognise from the road – with a logo that works equally confidently on the facade, on social media and in print.