Logo for Of KOSS clothing brand – minimalism, character and wordplay

The task

The brand sells multi-brand clothing, so it needed a versatile, recognisable logo that doesn’t feel heavy.

The solution

• The name is built from the founders’ initials and reads as “Of course”.
• The brand mark is a concise stylisation of the letter “K” – dynamic and confident, like the brand itself.
• Minimal typography that never competes with the other brands on the rails.

The idea

“Should I take it?” – “Of KOSS!” That is how easily a shopper should answer when they see a stylish piece. The logo carries that tone.

The result

A stylish identity with a story encoded in both graphics and sound – on T-shirts, signage, packaging and social media.