Logo rebrand for DeKaro cafe & bakery

About the client

DeKaro Cafe & Bakery is a family cafe and bakery where every guest feels at home. The name comes from the owners' daughter – and this warm family story became the basis of the rebrand.

The task

Update the logo so that it stays sincere and cosy, yet becomes modern, stylish and easy to read on any medium – from the sign to packaging.

The solution

• We developed 4 different concepts, each conveying DeKaro's special atmosphere.
• The final version features a girl with a cupcake in a red chef's hat: tenderness, care and family values.
• A classic serif for the name, a widely spaced CAFE & BAKERY line and “Since 2022” add solidity.

The result

A logo that keeps telling the family's story and looks harmonious on the sign, dessert boxes, packaging and social media.