Logo for Madlen bakery in Odesa – a shell with a story

About the client

Madlen is a bakery and pastry shop in Odesa, Ukraine. The name comes from the madeleine – a classic shell-shaped French cookie; the owners simplified the spelling so it reads easily.

The task

Create a logo that links the name to the product and the place, while looking light and refined.

The solution

• A shell – the shape of the madeleine and an image of Odesa, a city on the Black Sea.
• Fine line art with the name arched above the mark.
• A restrained green and plenty of white space.

The result

A concise pastry-shop logo where every detail has meaning. It looks great on packaging, a stamp and the sign.