Logo for Hitara i Kit music store – a cat, a guitar and rock attitude

About the client

Hitara i Kit (“Guitar and Cat”) is a Ukrainian online music store: electric and acoustic guitars, amps, processors, strings and accessories, new and used instruments at fair prices.

The solution

• A guitar is the key element; at the client’s request its neck is drawn as a fish skeleton.
• A cat with attitude – the hero of the name and the face of the store.
• Classic black and white with circular lettering.

Why it works

A character is remembered faster than a name alone, and the music symbols instantly explain what the store does and set it apart.

The result

A logo with character that captures the business and works on the avatar, merch and stickers.