Logo for Pivna Panda beer store chain – a panda with a beer glass

About the client

Pivna Panda (“Beer Panda”) is a chain of draft beer and fish stores in Dnipro, Ukraine: draft beer, fish delicacies, crayfish and beer snacks, plus delivery. The chain opened several stores in the Dnipropetrovsk region in a short time.

The task

Pivna Panda (“Beer Panda”) opened 8 stores in the Dnipropetrovsk region in a short time. The owners needed a logo that is bright, memorable and clearly connected to the brand’s theme.

The process

We started by studying competitors’ logos, values and market positioning to make sure the mark would be unique. Then we created several options – different panda poses and stylisations with beer elements – and the client took part in choosing the final one.

The solution

• A stylised panda holding a beer glass is the brand’s main character.
• A shield-shaped badge with the chain’s name reads well on the sign and in the store.
• We refined the colours, shape and composition so the logo works at any size and on any medium.

The result

The logo is already at work on the chain’s facades and in its stores – from illuminated signs to the sales floor.