Logo for Jambo Travel agency – from sketch to final mark

About the client

Jambo Travel is a travel agency in Dnipro, Ukraine (Vavylon shopping mall) that selects tours and organises trips for its clients.

The task

Create a logo for the Jambo Travel agency that evokes travel and leisure and is easy to read.

The process

The work started with a hand-drawn sketch. We then offered the client several different logos to choose from – with a plane, with a sailboat, in different fonts and colours. The client chose the plane, and we developed it into the final mark.

The solution

• A dynamic plane silhouette – an image of travel and motion.
• The brand name in confident type, combined with the graphic mark into one composition.
• A blue palette associated with the sky, the sea and holidays.

The result

A concise travel agency logo that works well on social media, signage and in advertising.