Logo for DRIVE auto parts store – strength, simplicity and stability

The task

A business has about 3 seconds to catch a customer’s eye. The auto parts store logo had to instantly show the brand belongs to the automotive world and act as a promise of quality.

The solution

• A bold letter “D” with a road running through it – an image of motion and the way ahead.
• Solid geometry and simple type convey reliability and stability.
• Blue tones and metallic textures emphasise the technical character.

Business cards

After the logo we designed double-sided velvet-finish business cards – a run of 1,000 – so more customers learn about the store.

The result

A recognisable auto parts mark that works on the sign, the business cards and social media.