Logo for homewear brand Fraise

About the client

Fraise makes its own homewear, pyjamas, robes and cosmetic bags. The brand is about femininity, comfort and lightness, with the slogan “Create your world of comfort”.

The solution

• “Fraise” is French for strawberry, so the berry became the main symbol: the taste of summer, tenderness, femininity and charm.
• The strawberry is heart-shaped, and soft line graphics evoke the lightness of fabric.
• The calligraphic Fraise lettering flows into the mark like elegant handwriting.
• Powder pink and gold tones convey cosiness and care.

The result

A logo that combines style and comfort and looks equally good on tags, packaging, signage and the brand's Instagram.