Handmade Frozen Food u Viky makes homemade frozen meals by hand, cooked with care. The brand's core values are home comfort, care for customers and a love of cooking.

The solution

The key idea is “handmade” and “home warmth”. The pot at the centre symbolises the kitchen atmosphere, and the utensils inside stand for the cooking process.
A line crossing the pot adds movement – the brand's growth and modernity.
White speaks of clean, quality products, while the red accent adds emotion and appetite appeal.
A modern, easy-to-read typeface, with “U VIKY” in a red box adding personality.

The result

A harmonious logo that conveys a love of cooking and looks professional on packaging, stickers, signage and social media.

Handmade Frozen Food u Viky logo in use

Red Handmade Frozen Food sign on a facade

3D Handmade Frozen Food logo on a dark background

White Handmade Frozen Food logo on a red wall

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