Targeted social media advertising is when a social network like Instagram displays ads on their app or website. We can only target ads to users who may be interested in them. We do it with the help of the social networks that collect the data about users: they study their interests and behavior, remember where they are, how old they are, what their gender is. Plus, we perform a detailed analysis of your potential target audience and direct advertising only to those customers who will be interested in the offer.

For example, Facebook collects the following information:

• what publics, pages, meetings and groups the users are subscribed to;
• what they like, save and comment on;
• what they write and upload to their profile;
• what sites they go to;
• whether they have visited the site of the one who wants to advertise;
• whom they add as friends;
• how much time they spend viewing a post in the news feed;
• if they click on ads or prefer to watch them closely.

This is not all the data that Facebook collects and we can use this information for our own purposes!

Based on the publicly available information and the analysis of your business, we assemble a group to display ads based on specified criteria. For example, you can show the ads of sports equipment and hiking equipment to men aged 30 to 45 who lead an active lifestyle. And the users who have chosen products on your site, put them in the cart, but never bought, can be reminded of an unfinished order with the help of advertising. Targeting helps you choose the right audience and show them relevant offers.

After analyzing your business, we can set up advertising and bring an already hot audience. Thanks to our experience, you can effectively manage and customize advertising campaigns that will be perfect for your business!

Key benefits of targeted advertising:

• Showing only TA. A large number of settings (gender, age, socio-demographic characteristics, geolocation) allows you to create an accurate portrait of a potential client. We gain access to the interested audience that is highly likely to respond to the offer.
• Ad personalization. Segmentation allows you to make advertising more effective. It includes an image or a video, a title, and a description: you can create a relevant creative that directly addresses the user's problem for each group. This allows your ad to stand out from the rest of the content.
• Easy hypothesis testing and fast optimization. Testing is the key to advertising success. We constantly analyze the statistics of your advertising and therefore can track which offers or audiences perform better. To improve performance, we can instantly make changes to campaign settings, optimizing impressions and reducing budget spending.
• An easy way to get clients. You can advance with us, even if you have a start-up business without large budgets. Our team will help you identify the target audience of competitors, community subscribers or users with specific interests. This way, we will quickly find your target audience and sell your products to them easily.

Targeted advertising is suitable for promoting any business: it can be used to promote mass products and B2B services.
Showing only TA. A large number of settings (gender, age, socio-demographic characteristics, geolocation) allows you to create an accurate portrait of a potential client. We gain access to the interested audience that is highly likely to respond to the offer.
Ad personalization. Segmentation allows you to make advertising more effective. It includes an image or a video, a title, and a description: you can create a relevant creative that directly addresses the user's problem for each group. This allows your ad to stand out from the rest of the content.
Easy hypothesis testing and fast optimization. Testing is the key to advertising success. We constantly analyze the statistics of your advertising and therefore can track which offers or audiences perform better. To improve performance, we can instantly make changes to campaign settings, optimizing impressions and reducing budget spending.
An easy way to get clients. You can advance with us, even if you have a start-up business without large budgets. Our team will help you identify the target audience of competitors, community subscribers or users with specific interests. This way, we will quickly find your target audience and sell your products to them easily.

Targeted advertising has its advantages. Here are the tasks it helps to solve:

• attract customers to an offline store;
• collect applications;
• start getting to know the client
• build a loyal audience on social networks;
• remind the client about yourself.

Attract customers to an offline store.
Targeted advertising can be used when you open a new coffee shop, grocery store, smoothie bar, clothing store, tattoo parlor. Advertising can be configured so that it is seen only by potential customers within a radius of a kilometer from your point of sale.

Collect applications.
Sometimes a product or service needs to be ordered first: fill out an application and start communicating with managers. This happens with small online stores, bulk purchases and complex services for companies such as website development or software sales.

Advertising can be configured so that the target audience of the product sees it and leaves a request.

Start getting to know the client.
This may be suitable for organizations that provide services or sell goods to large companies. They usually find new clients through cold calling, which is not always as effective as it should be.

To make cold calls more likely to turn into deals, you can start getting to know the client on social networks. For example, a laptop manufacturer might talk about their products in an article and promote posts with a link to it to potential customers. If they often see at least the name of the company on social networks, this will create minimal trust and customers will be more willing to make contact.

Gather a loyal audience in social networks.
You can collect a loyal audience in social networks, for example, in order to get sales from there or collect product feedback. You can promote posts through targeted advertising to attract new subscribers.

Remind the client about yourself.
It happens that a client sees an advertisement, wants to buy a product, looks through the site and suddenly leaves somewhere about his business. Then you can catch up with retargeting. This is when a person is shown an advertisement for the product that he/she just viewed on the site.

Before launching targeted advertising, our team conducts a complete analysis of your business. Here is the minimum we do to make an advertising campaign a success:

1. Studying your audience
2. Mapping audience segments
3. Thinking over the sales funnel
4. Choosing from multiple ad objectives
5. Thinking over the communication for all segments
6. Making advertising creatives for all segments
7. Preparing an advertising office
8. Preparing your landing pages
9. Identifying the needs of your target audience

The targetologists do not guarantee success and they are not to blame for the lack of it.
Real professionals can provide you with an approximate forecast based on their experience in this niche.

The only guarantee is the fulfillment of their duties!

The work of the targetologist and the client must be coordinated, because sales depend not only on the display of advertising and its settings.

Sales depend on:

• landing page quality (the page should be understandable, it should include the contacts, geo, products, or what the blog is about)
• content quality (visual, interesting/useful posts, communication through stories, introduction frequency, etc.)

The most important point

• customer focus

If you don't know how to process incoming requests, then the targetologist has nothing to do with it, as this is your area of responsibility and you are interested in selling your product.

But don't worry!
Before launching the ad, we will fully prepare your profile. We provide complete diagnostics and solutions.
It makes no sense for us to launch advertising if it does not bring you results, and therefore we need further cooperation with you.

Just imagine: you see a cool ad, the product is very well-presented and you are ready to buy it. Then you go to the profile, and there is a dead page. Bad logo, no description, 3 posts and that's it… You immediately lose confidence in this store and you won't buy anything.

Therefore, before launching an advertisement, the first thing to do is to prepare the site where the client will go after viewing the advertisement, and this site should convince him that he has made the right choice once again. This way, he will definitely want to get this product.

Our agency is unique, as it has 10 years of experience in the field of design and we can provide you with the professional help in all the areas for your business to succeed!