Logo redesign for AutoGo car dismantling

About the client

AutoGo is a car dismantling business selling used auto parts. The company has been on the market for a long time, and its old logo no longer looked modern – so the owner came to us to give it a new life.

The solution

• We prepared 4 different logo concepts, all in a minimalist style: a logo shouldn't be as complex as the car itself.
• The chosen one is a monogram of the first letters A and G in a rectangular frame – a short form is easier for customers to remember.
• A strict serif typeface and a silver finish convey what matters most in the automotive business: strength, simplicity and stability.

The result

A solid logo that builds trust and shows that the company's parts and service are of good quality. It works well on signage, the website and social media.